Evaluation by Sophie Pritchard

Q3. What have you learned from your audience feedback?

In order to gain the target audience we wanted we carried out some research of what a dance music fan is interested in, in order to advertise and create the right characteristics within our music product. We then came up with a demographic who had a particular interest in dance music, the demographic is a male, his age is 18, his likes are DJ'ing and clubbing, his favorite past time is reading Mixmag, his favorite TV shows are Misfits, Everybody Loves Raymond and Skins and his favorite music video channel is MTV Dance.

We decided on these particular things as through researching different medias we found out what particular medias target to a dance music fan which resulted in the many things listed above. To be accurate with our demographic we researched on the website BARB which holds all the information about TV channel ratings and presented us with the information of what channels reached the most viewing hours which allowed us to get an idea of what channels would show our music video to our demographic.

Through doing research on dance music videos it was apparent that there is certain characteristics which are involved within the videos, such as upbeat edits, energetic context, for example a club scene. Through doing target audience research through his likes and dislikes it shows that he would want the characteristics of a dance music video to be shown. We created a presentation to show to an audience of our target age being 17 and older to demonstrate to them what our music video would include.

From showing this presentation we created some questionnaires for our audience to fill out to see if they believed our music video would work and if they think it would reach to our target demographic. By doing this it was extremely beneficial for me and my group as it allowed us to see if we needed to change elements to make are aim more reachable.

The questionnaires informed us that we were heading in the right direction as the characteristics we wanted to involve did show that our genre of music would be a cross between dance music and R&B music which was our aim. The questionnaires also showed us that our target demographics age was right as the majority agreed to the age group.
Many dance music videos are simply of a clubbing scene however this would be hard to create with the resources we as a group have, so therefore we had to come up with an idea which would have some dance music characteristics but also have other elements. We decided to create a comical side to the video as within our demographics likes, was the TV show 'Everybody Loves Raymond' which is an American comedy.

With being the same age as our demographic we as a group knew that many 18 year olds watch comedy shows so therefore having a comedy element within the video would still be appealing to our target audience. Through doing further research on professional music videos we realised that in many of the videos there is a sexual element, this is shown in such videos as Bob Sinclar 'What I Want,' here it shows women  in a stereotypical way to be shown as perfect.

Through knowing this we thought for our music video we would contain this however create it to be ironic in order to show comedy. Through including all of these elements we believe that this would gain the interest of our target audience as we believe as a group that through the representation of sexuality and showing aspects of stereotypical characteristics of a dance music video being the showing of sexy female dancers and having certain situations such as washing a car in swimwear is extremely engaging for a teenage male. Also comedy being appealing to our audience we would include this to gain are audience attention.

http://www.wix.com/sophielouise_1994/music-video-evaluation#!question-3