Evaluation by Sophie Pritchard

Q2. How effective is the combination of your main product and ancillary texts?

In order to create an effective product being our music video it is important that we have made a brand image for our product so that our product becomes distinctive to the company brand.

First of all we created a digipak and we knew in order to make it professional looking and as realistic as possible we must include conventions which are within a traditional album cover and digipak.

The elements we have included are the record labels logo, the production company’s logo, a list of the sound tracks on the album, the title of the albums name and artist, copyright information, a background image and a continuous theme throughout. By doing all of this it has made our digipak look professional and now includes the forms and conventions needed for a digipak.

The front cover of our digipak involves an image of a girls eyes however is repeated in strips showing her eye colour to be different in each strip.  The colours used for the eye colours are bright and bold which is a continuous theme within our company as we want to come across as fun and appealing to a teenage generation. The image has an overall pink hint as pink being a feminine colour it implies about the sexual theme within our music video. The image takes up the whole page as it is a close up photograph; this creates to be more eye catching. We have used the same font within the digipak as this sticks to the conventions and forms, another element which makes us recognisable as a brand. The font is sharp and in capital letters which again is eye catching.


The influences we gained which inspired us for the digipak was the music video ‘Bad Romance’ by Lady Gaga. The reason being is within this videos there is clips of her which shows her eyes to be enlarged and doll like, this inspired us as we found this very interesting to look at and memorable.

We wanted to create something like this to be within our music video, our digipak and our magazine advert. We came up with the idea of using coloured eye contacts as with our music production being called UV productions we wanted a UV theme to be throughout our brand. So by having brightly coloured eye contacts this would be noticeable and be memorable to our brand.

Within the magazine we also had to contain the forms and conventions that are involved within a magazine advert which are also within the digipak, such as the logos, titles, images etc. We also decided that we must stick to the same forms and conventions as we have done with the digipak in order to stick to the same theme throughout.

. As done in our digipak our magazine includes the same font and image as this is what creates our brand to have a theme and also sticking to the brightly used colours allows our product to be appealing to our target audience. For the background of our magazine advert we have used an effect which creates a liquid effect as if paint is been put into water. This element has been included in our music video and also in our digipak which has been a successful way of linking the products together to be from one brand. 

Overall we as a group have tried to include elements and themes within our brand to connect our products together; we have also used traditional forms and conventions in order to create our product to be professional looking. 

http://www.wix.com/sophielouise_1994/music-video-evaluation#!question-2