To start his lecture he informed us on the history of the music video. It started in the 1930's when the experimentation of short films were being put with music a start of showing visuals for the music. An example of this that Peter Fraser showed us was by Len Lye called 'A Colour Box.
The next step with music videos was in the 1940's when Soundies were created. Soundies were a video jukebox the would show performance based videos on a screen on the jukebox while playing the music. These were a step towards music videos however many of the videos shown were seen to be to sexual especially for the men coming back from war. An example of a video being played on a soundie we from Nat King Cole called ' Frim Fram Sauce.' Within this video you can already start to see characteristics appearing such as the male gaze which is seen in many music videos in modern times.
In the 1960's Scpitones were made which was the Soundies reinvented. an example of this was by Clem Sacco.
Also within the 1960's promo films were being created as a showcase for the album. Artists that were setting this trend off was Elvis Presley and The Beatles. An example of a promo film was by The Beatles called 'Can't Buy Me Love.' This was the start of artist moving away from performance based videos.
In the 1970's it began to be even more popular to have a promo film for artists albums and even singles. In the late 70's people became aware that these promo films were becoming very popular so in 1981 a Tv channel was created called MTV which is extremely well known now. it was a channel dedicated to music videos. It became so popular that if an artist wanted to be in the charts they would most definitely have a music video. Tv channel was a great success and still is however at the launch of the channel the majority of artists was males. America then started to create music videos and Madonna was one of the first although she being a successful artist already she had a very high budjet compared to the other music videos being made at that time. An example of this was for er video 'Open My Heart.' Madonna was the female breakthrough and was the first to figure out that more money could be made by these videos from releasing them onto video tapes to sell.
Now there was both male and female artist in the charts and releasing there videos to MTV however there was still a gap in the market being black artist. In 1983 the only black artist on MTV was Michael Jackson and he was a great influence on music videos with his own video being for his song 'Thriller' this was the breakthrough for over black artists. As the videos were increasingly gaining popularity so was the amount spent on the music videos.
Now that there were more variety of people on MTV there was a clash of all the different genres of music being played so other Tv channels were created specifying in different genres.
Now music videos were the norm some artist started to be more creative and to create videos which were different and new. An example of this was from the artist 50 Cent for the video of his song 'Candy Shop.' this video was pushing the boundaries of what was aloud to be shown to the public within these videos as it was very racy. however this became a characteristic of MTV Base. Another artist to expand on the types of videos being created was Jay -Z on his video '99 Problems.' This video portrayed a different style of filming at there was a huge amount of edit used. Also the video was in the style of a rock music video however it was for a Hip Hop genre, this being controversial and trying to be different.
Now in the present time we are presented with a wide range of different music videos showing different styles and characteristics.
To finish off the lecture from Peter Faser he listed us with 10 top tips for making our own music video which were:
0.) Practice editing, lip sync, filming. Try to remake a video.
1.) Choose a track and make it short.
2.) Write a treatment, pitch for material. Be realistic!
3.) Plan for everything! - Storyboard. Make lists for people, places, props, costumes.
4.) Set up a blog.
5.) Know your equipment.
6.) Shoot it ten times.
7.) Label every shot to stay organised.
8.) Upload all the footage and place to the beat before doing any effects.
9.) Get as much feedback as possible.
10.) Analyse!
The whole lecture was extremely helpful as it told me the history behind music videos which gives me a better understanding of why music videos are how they are today. Also from Peter Fraser explaining the best way to create our music video really reasured me in what I have already done.
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