This is our proposed text for the alum cover and magazine advert, I made the effect on photoshop, it is an effect that you usually see in a horror movie, but I have used a non gothic font and a bright colour.
To achieve this effect you must use a brush the precise size of the letter, which is easy to do, the where you want this drip, draw a straight line down from the letter.
After you have done this go to the filter bar, select liquify and get experimental.
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