I think this video reflects exactly the type of thing we want to create, it has the shock factor and a twist, playing on a simple and quirky idea and making it pivotal to the whole video, without this aspect of the video it would be very simple and extremely controversial! It is something that is spread and publicised through word of mouth, this is typical of our chosen genre and the artist 'Duck Sauce', in their last video they used many celebrities to make it well spread through social networking, it is very similar to 'Simian Mobile Disco' with 'I believe'. I found out about this video through facebook and their previous video through the NME website with the headline "Kanye West stars in Duck Sauce- Barbra Streisand". Duck Sauce have very memorable songs and must keep up this reputation with equally memorable videos.
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