Our Demographic

Music Channels which we think would be suitable to play our music video on and their statistics:

MTV Dance: Average Daily Reach = 138 0.2%

                      Weekly Reach = 740 1.3%

The reason we would want MTV Dance to play our music video is because our music genre is mainly dance music which is obviously very suitable for this channel as this channel focuses on particularly dance and club classics.

MTV: Average Daily Reach = 417 0.7%

           Weekly Reach = 2,167 3.8%

           Average Weekly Viewing = 0:02 (Hrs : min per person)

MTV has a wide range of music played on this channel and also has a large viewing rate so therefore we would want our music video to be showed on the channel as it would be very good for publicly showing the video.

MTV Hits: Average Daily Reach = 261 0.5%

                  Weekly Reach = 1,362 2.4%

                  Average Weekly Viewing = 0:01 (Hrs : min per person)

We would obviously want our music video to be a top hit especially as Kelis - 'Milkshake' came second in the UK charts so hopefully having a remix of the song and a new fresh music video it would do successfully well again. This then being suitable to play on a hits channel.

MTV R&B: Average Daily Reach = 89 0.2%

                    Weekly Reach = 405 0.7%

We would want our video to be showed on MTV R&B because a main element of our music video is playing on irony within stereotypical genre characteristics for R&B. Also we believe our video would appeal to R&B music fans.

Kiss Tv: Average Daily Reach = 189 0.3%

              Weekly Reach = 953 1.7%

              Average Weekly Viewing = 0:01 (Hrs : min per person)

Kiss Tv plays the majority of songs with an R&B genre so this would be convenient to play our music video. Also the average daily reach is high so this would reach a broad audience and would be viewed a lot.

Dance Nation: Average Daily Reach = 58 0.1%

                        Weekly Reach = 295 0.5%

Dance Nation is the perfect place to broadcast our music video even though the viewing rate isnt high it would still target dance music fans successfully.

We as a group also discussed what music channels would not be suitable to show our music video for various reasons.

The main music channels being:

• The Vault
• MTV Rocks
• MTV Classic
• Kerrang

The main reasons for this is that these channels specify in typical genres being rock and classical so consequently would not be relevant for our music video to be showed on.

We also wanted to find magazines in which would advertise our music video however for this the magazines would have to be suitable and relevant to our genre being Dance R&B. One of the magazines which we researched was Mixmag and they call themselves the worlds dance music and clubbing destination as the magazine is all about the genre of Dance music and about clubbing. Also each week they have a mix of the week voting for the best remixes around within that week. If our video was advertised within this magazine it would definitely target our audience that we want to reach. It would also be a good opportunity to be the mix of the week as this would widen our audiences as it would get more attention and focus within the magazine.

Other possibilities for magazines that we discussed was NME magazine and HMV Choice the reasons being that they target a massive audience that like a wide range of genres, this would allow our music video to be advertised to this number of people creating the video to hopefully be a success.

Another media which we looked at in order to broadcast our music video however in this case being just the music was radio stations. Radio stations that we thought would be convenient were Kiss 100 and Virtual DJ Radio.

Kiss 100 plays a variety of different music however focuses mainly on R&B, although the original track of Kelis - Milkshake was an R&B track it has now been converted into more of a dance track through the remix so therefore it would be best played on Kiss 100 at night time. This is because this is when the radio DJ plays the club classics and also remixes because this is the time of day when people are either getting ready to go out or on the way to a night club. This would definitely be a reasonable and effective radio station to play our track.

Another Radio station perfect for our genre of music would be Virtual DJ Radio this is because this radio station focuses mainly on club tunes which our music track is. by playing our music on this radio station we would be targeting our correct audience.

Tv Channels is another type of media we examined in order to advertise our music video. We tried to think of the main Tv channels that show Tv programs targeted to a young adult audience. Our main Tv channel that we thought would be best was E4.