Romain Gervais, a music video director notorious for his controversial videos, including M.I.A.'s single 'born free' which was banned from youtube due to it's explicit content.
The video follows a gang of youths around a french city as they committing acts of vandalism and harassment that escalate into a car being stolen then burnt.
The video matches the tone of the music very well, complimenting the gritty underground sound and the artist's previous hits.
The video is filmed as if it is someone documenting the gang's activity, this theme is carried out throughout the video, so much so that at the end, the camera man is assaulted and spat at.
During the carjacking, a previous pop hit by Justice blares out of the stereo, this is a purpose contradiction of the mise en scene, something which is very consistent, so much so that it is hard to believe that it is not real life.
I like the video because it makes people think and it is very memorable, this is important because word of mouth is such a useful tool.
Luke Stevens
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